Did you know that Palma has its own Golden Mile? The Paseo del Born, right at the heart of the city, and less than a minute’s walk from the Nivia Born Boutique Hotel, is a gorgeous boulevard lined with huge trees where charming cafés live alongside small boutiques and shops belonging to the major national and international fashion labels, housed in what were once manor houses.
Two stone sphinxes, known by the Mallorcans as the “Born lions”, welcome you at each end of the boulevard. Have a seat on one of the stone benches that line the Paseo and do some people-watching, or maybe sit at a café terrace and enjoy the privileged surroundings as you watch the residents and tourists go about their business or spend the day shopping in the many boutiques and stores.
We have some suggestions for a stroll around the shops to be found on the Paseo del Born and on Avenida Jaime III, which are the most important commercial streets in Palma:
An exclusive Italian designer boutique where you can find perfumes, watches, jewellery, and accessories for ladies and gentlemen.
The vibrant colours, glamour, and quality of the clothing are the hallmarks of this market-leading luxury brand.
Louis Vuitton (nº19)
The exclusive bags and luggage with the famous monogram are the greatest attraction for clients of this luxury French Brand. This store has designated spaces for ladies’ fashion and gentlemen’s fashion.
Relojería Alemana – An Official Rolex Retailer (nº19)
If top-quality watches are your thing, you can’t miss a visit to Relojería Alemana – An Official Rolex Retailer. The staff will assist you in choosing the perfect Rolex to suit your lifestyle and keep time for you for a lifetime.
Massimo Dutti (nº21)
Coats, jackets, jeans, shoes, bags, fragrances… Massimo Dutti is a brand that has been seducing fashion lovers since 1985, with the latest in urban styling and up-to-the-minute casual trends.
Luisa Cerano (nº2)
This lovely boutique opened during the pandemic years and sells unique accessories and ladies’ fashion.
A short walk from the Paseo del Born, on Calle Constitución 1, you will find a sophisticated range of bags and accessories by Rouge, with a select collection of luxury vintage models.
Accessories and ladies’ fashion with an elegant, delicate, and romantic touch. This is a prêt-à-porter collection brought to Palma by Simona Barbieri of Italy.
Max Mara (nº22)
Elegance, artisanal quality, and styling. That is the hallmark of this collection of outerwear, shoes, and exclusive accessories by this leading Italian fashion house.